Rolling Stone Magazine had a large presence at the 2004 Voodoo Music Festival in New Orleans, promoting the launch of their mobile ringtones service. Conceptually, they were looking for an approach and look that was unique and distinctive while still being true to the aesthetic of the Big Easy.
Working with Dwango, Squonk’s Joe Alterio worked out a rough-hewn design suggestive of wood carving, inspired by the Voodoo-esque rusty gates, Spanish moss, and deep and intricate cultural history of the city of New Orleans.